Saturday, May 23, 2009

Cryogenically Frozen

Disney appears to have realized the potential of marketing merchandise outside the "slap a character on it and sell it to the masses" mentality. Case-in-point is the emergence of a more specific, younger and stylized target audience, as manifested by the Vault 28, Tren D, and D23 retail offerings.

I'm encouraged to see that Disney has realized the huge fan base it has and that they're channeling into it with D23. I still think there is a market that is untapped...and that is the uber Disney park fans.... "Permanecer sentados por favor" ... yeah you know who you are!

Here is an example from Cryogenically Frozen on Cafe Press showing the specific fan- based merchandise. D23 would be a perfect outlet to try something like this that is so specific that only the super Disney fans will get it. Come on Disney, take a stab at it you'll be surprised!


There are a lot more designs at Cryogenically Frozen make sure to check them out, and order your favorites!

4 comments:

Spokker said...

How about this one...

"REAL PIRATES CHASE WENCHES"

Mr. Lincoln said...

I love it!

fyreffghtr said...

Mr Lincoln,

Please help! My great grandfather worked for WED. I do not know how to research his projects. He was not an artist but an engineer.
nate_calkins@yahoo.com
thank you for any help you might be able to provide

Jennifer said...

Oh, I do hope someone at WDW/Disney sits up and takes notice. We go to WDW every year, and come home with money in our pockets (yes, it's true!) every year because while we go with the hope/intention of buying cool stuff to remind us of the happiest place on earth while we're back at home, we are unable to find the kind of fun, hip, quality park merchandise we'd like to buy. There are SO many great designs already intrinsic to the parks (Dino Institute, Theme Perks (coffee products), etc.) and we'd pay good money to buy quality shirts with these great logos embroidered on them. We've been so dismayed as the park merchandise has become tacky and homogenized, clearly produced by people with no love of Disney or the parks. The recent alliance with Hanes has brought quality down even lower. Well, thanks for posting these fun shirts -- just might be the ticket for Father's Day....